Overview

ContentLift is a comprehensive platform designed to empower marketers and SEO professionals. It offers a suite of tools to analyze websites, optimize content and what not.

Problem Statement

As AI-powered SEO and content marketing tools rapidly evolve, many businesses feel isolated and struggle to effectively analyze their website's performance and visibility in online searches. They lack the insights necessary to optimize their digital presence and drive meaningful results. Additionally, these businesses often miss out on crucial competitor analysis, failing to understand their competitors' content marketing strategies and identify opportunities for differentiation.

Possible Solution

A platform where users can:

• Granular Website Data: Segmented by domain authority, domain rating, spam score, and category.

• AI-Powered Content Generation: Quickly and efficiently creates high-quality content.

• In-Depth Backlink Analysis: Identifies opportunities to enhance website visibility.

• Advanced SEO Tools: Provides a range of features to optimize content for search engines.

My Role

• User Research

• User Flow

• Information Architecture

• Wireframe

• Design System

• User Interface

Understanding the Target Audience

• SEO Professionals: Individuals responsible for improving website visibility in search engine results.

• Business Owners: Individuals who ultimately benefit from the success of their digital marketing efforts.

• Digital Marketers: Individuals who oversee various aspects of a company's digital marketing strategy.

Key User Needs and Pain Points

• Lack of comprehensive website analysis: Difficulty in understanding the overall health and performance of their website.

• Limited backlink analysis: Challenges in identifying opportunities to improve website authority and visibility.

• Complex SEO tools: Difficulty in using SEO tools effectively due to their complexity.

Information Architecture

Design System

User Interface